Director, Audience Growth and Engagement

We are seeking a Director of Audience Growth and Engagement who will oversee and play a hands-on role in shaping audience strategies for Raptive’s network of creators. This mission-driven role will support the present and future needs of creators to diversify their traffic and engagement from a variety of platforms, including their websites. This is a senior, hands-on role that blends strategic vision with practical execution, ideal for a candidate eager to experiment and build in a fast-paced environment.

Reporting to VP, Audience Innovation, the Director will be responsible for identifying areas of opportunity to meaningfully explore and operationalize, such as deeper creator site engagement, reach on social platforms, social-first formats, and cultivating direct relationships with audiences. The Director will be responsible for driving measurable increases in these areas.

This role will look for new ways to grow, engage and retain readers and viewers outside of Google Search. It spans both audience growth (e.g., expanding reach through platforms like Instagram, and short-form video) and engagement (e.g., deepening relationships through owned platforms, repeat visits, and time on site).

What you’ll be doing:

• Help Raptive creators to grow, engage, and retain readers through audience growth (social platform) and engagement (all platforms, including web) strategy.
• Develop and operationalize data-backed perspectives on platform strategy, including formats like short-form video. 
• Develop and execute on any audience growth programs and initiatives in collaboration with cross-functional and external partners. 
• Innovate and implement testing methodologies, data sources, analytics, and engagement strategies for helping our creators grow traffic, audience, and engagement. 
• Work cross-functionally with product, engineering, analytics, marketing, communications, and customer-facing teams to ensure creator success in diversifying traffic. 
• Explore and develop partnerships with platforms, tools, and experts that support audience initiatives. 
• Write and publish content to Raptive’s resource center. 
• Interface directly with creators participating in any audience initiatives. 
• Stay ahead of trends in the creator economy and digital publishing landscape, bringing fresh ideas and frameworks to help Raptive creators maintain a competitive edge.

The skills and experience you bring to the job:

• A proven track record of identifying strategic opportunities collaborating cross-functionally to implement the visions accordingly.
• An experimental and bold mindset to independently develop and launch new initiatives through data-driven tests and initiatives. 
• Experience in building, engaging, and retaining audiences through platform and content strategy. 
• Experience influencing internal stakeholders and cross-functional teams to prioritize audience growth and engagement strategies.
• Strong data analytics, with a proven ability to identify opportunities, gaps and emerging problems to refine and improve goals.
• Deep understanding of algorithms, features, and trends impacting traffic acquisition from social platforms.
• Excellent writing skills. 
• Ability to lead cross-functional project teams and grow internal capabilities as audience initiatives scale.
• Ability to drive impact in situations with a high level of ambiguity.
• Ideally, experience working with creators. 
• 6+ years of audience growth, user experience, organic social or other relevant experience in the digital publishing industry
• Experience in a startup or similar fast-moving, entrepreneurial environment.

About Raptive 

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.  We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.  

The base salary range for this position is $110,000-$150,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.