Sr. Product Manager, Content Optimization

Raptive is delivering new products and services that help more than 5,000 independent creators produce compelling, authentic content that engages their audiences. With massive scale in verticals like food, home, family, and travel, we’re empowering creators and ensuring they grow and thrive, even as low-quality content farms and generative search threaten to disrupt their livelihoods.

As a Senior Product Manager on our Product Engineering team, you’ll focus on delivering new content optimization capabilities that help creators choose what to write about and how to connect with their audiences. You’ll apply powerful AI capabilities like large language models to help creators identify ways to be more effective, more productive, and more engaging, so they can live their passion, independently and on their own terms.

Join us to build a future where creators embrace AI in authentic ways, making the online world a richer, more human place through the content they create.

What you’ll be doing:

• Understanding the market opportunities and business goals of our creators, and how to enable them to produce more great content that helps grow their sites.
• Collaborating with diverse stakeholders and distilling their input and feedback into vivid product briefs and actionable plans.
• Developing a strong product vision and distilling it into strategic, but specific, roadmaps.
• Researching, refining, and documenting product requirements by collecting feedback from publishers, partners, and business teams. 
• Thoroughly understanding business needs, technical scope, and tradeoffs to prioritize a backlog of development work.
• Inspiring teams to deliver compelling product features rapidly and with high quality, then ensuring their adoption.
• Collaborating with our solutions team, software engineers, product managers, and data analysts to deliver demonstrable value and delight.
• Working closely with our experts on SEO and natural language processing to leverage state-of-the-art capabilities including generative AI to provide guidance on producing the most compelling content.

The skills and experience you bring to the job:

• 3+ years of experience as a software product manager.
• Demonstrated ability to dive into a user’s experiences and understand what they need.
• Strong analytical and data visualization skills including familiarity with theory and application of data analytics and statistics for the web. Intermediate SQL understanding is required.
• Comfortable working on cloud-based web applications, with demonstrable understanding of the modern web technologies involved in complex large scale tech environments.
• Experience in building and managing products from ideation to launch, working with a remote engineering team using agile development techniques.  Strong understanding of technical trade-offs in product design.
• Excellent problem-solving skills and the ability to work independently. Has an ownership mindset and works on whatever it takes to solve problems and delight users.
• Experience partnering cross-functionally with teams spanning across sales/operations, product, engineering, marketing, and customer success. 
• Committed to using data and metrics to track progress and introduce constant improvements.
• Superb and persuasive written and verbal communication skills.
• Bachelor’s or higher degree.

Not required but valuable:

• Good understanding of Wordpress platform, themes and plugins.
• Basic knowledge of the digital advertising (ad servers, RTB, PMP, DSPs, DMPs) and online marketing (SEO, SEM, Social, Email) landscape.
• Degree in Computer Science, engineering, or a quantitative field.

About Raptive 

Raptive’s mission is to power creator independence. We’re a creator company that provides revenue, audience, business solutions, and much more for creators and enterprise publishers. Since the very beginning of digital content creation, we’ve been allies and advocates for every kind of creator and charted the uncharted to help creators grow their businesses through it all. 

Today we are the catalyst for 5,000+ of the world’s most premium creators on the open web and rank as the tenth-largest digital property in the U.S. Creators who choose Raptive are premium content creators, trendsetters, iconic brands, and charismatic personalities, captivating more than 78% of U.S. audiences on their sites alone with the power to move and disrupt culture. They collectively rank #1 in Food, Family, Home, and Lifestyle--with a reach of more than 182M monthly unique visitors and more than half a billion followers across social platforms.

Creators are the future of media. And together, the future is ours to create. 

The base salary range for this position is $150,000-$190,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional  incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.